of consumers expect brands to be committed and help them consume better.
OpinionWay welcomes three new experts to accelerate its international development in the various luxury markets. Lea König and Truong Nguyen co-head the new Mystery Shopping Luxury division. Sophie Archambot Corbière takes over the management of the Corporate & Marketing Luxury division.
Successive crises, increasingly complex consumers... Advertisers and brands are facing new strategic challenges. It is in this context that OpinionWay has rethought its qualitative and co-creative approaches with LIFE (Listen-Interact-Feel-Engage), in order to help advertisers understand today's individual in all its complexity and globality with techniques that encourage immersion, free expression, collaboration and dialogue between stakeholders.
A desire to move from a "customer centric" vision to a "system centric" vision by relying on its expertise: qualitative studies, SMI, innovation, communities, co-creation, UX, ethno.