of consumers expect brands to be committed and help them consume better.
Successive crises, increasingly complex consumers... Advertisers and brands are facing new strategic challenges. It is in this context that OpinionWay has rethought its qualitative and co-creative approaches with LIFE (Listen-Interact-Feel-Engage), in order to help advertisers understand today's individual in all its complexity and globality with techniques that encourage immersion, free expression, collaboration and dialogue between stakeholders.
A desire to move from a "customer centric" vision to a "system centric" vision by relying on its expertise: qualitative studies, SMI, innovation, communities, co-creation, UX, ethno.
As part of the 6th edition of the Trophées Etudes & Innovations organised by 100%Media, OpinionWay won the prize in the Data Hybridisation category with the NORRM Observatory conducted for the Association Prévention Routière.
This project also wins the prize for the study of the year 2022 among 37 innovative research projects suggested by 24 companies!
Read the article by Phillipe Le Magueresse, CEO of OpinionWay