Our digital and international DNA
Born in 2000, digital and borderless
OpinionWay Group operates across all 5 continents, leading multi-country market research from France on a daily basis. We partner with specialists for each project . 30% of our research has an international focus, requiring a network of experts.
Our "Smarter, Better, Faster" framework for international research:
Our market research spans all major international areas (ASIA, AMERICA, EUROPE, MIDDLE EAST) regardless of how data is collected.
- Online: our internal operations department guarantees a proven mastery of international systems.
- Telephone: we favor centralized phone approaches, based in Paris.
- Face-to-face: OpinionWay's French team provides overall coordination to ensure homogenous research, from fieldwork to analysis and drafting of deliverables.
- Social Media Intelligence: we focus on linguistic areas, not national issues. We can collect up to 27 months of data history using our proprietary technology of Natural Language Processing (available in 49 languages).
We support our clients across their international markets from our French headquarters, be they in the United States, China or the Emirates. Our geographic footprint counts almost 100 countries.
« We are committed to responding to our clients' internationalized projects in their various markets with flexible, centralized, cost-effective solutions, to focus on the added value of analysis and reporting; while taking into account the interculturality of each region of the world. One market research project out of three is already international, and this number is constantly increasing", explains Philippe Cartallier, Director of International Development.
Along with our management from France, we are accelerating our international operations in growth areas, in close proximity to our customers.
In step with economic growth in Europe and Africa, we are following our clients’ market presence.
The OpinionWay Group's subsidiaries are active in North Africa (Casablanca, Tunis and Algiers), Eastern Europe (Warsaw) and Sub-Saharan Africa (Abidjan).
« Thanks to its rapid growth, the OpinionWay Group has set up high-potential subsidiaries in a short space of time in the Maghreb (Morocco, Algeria and Tunisia) as well as in Eastern Europe (Poland) and Sub-Saharan Africa (Ivory Coast). We are convinced that the innovative offers developed by OpinionWay in France (in analytics, Social Media Intelligence, data hybridization, digital client communities, etc.) can be successfully deployed beyond French borders, to support our major clients in their local and international development strategies. » says Hugues Cazenave, Chairman and Founder of OpinionWay.
Our international hubs
OpinionWay is based in Poland (Warsaw), Eastern Europe’s largest market, and boasting a rapidly growing economy since it joined the European Union.
"Our hub provides a central position for many international groups. Its geographic and cultural proximity to its neighbors is a springboard to operate in a dozen countries in the region and to offer our clients innovative approaches, backed by the Group's expertise while adapting to local realities and the health context. » Nicolas Curtelin, Managing Director of OpinionWay Polska.
North and Sub-Saharan Africa: close to growth dynamics
We operate throughout Africa from our various African hubs. We have already conducted studies in more than 30 countries: Algeria, Angola, Benin, Burkina Faso, Cameroon, Chad, Congo, Côte d'Ivoire, Egypt, Ethiopia, Gabon, Ghana, Guinea Bissau, Guinea Conakry, Kenya, Liberia, Mali, Mauritania, Morocco, Mozambique, Niger, Nigeria, DRC, Rwanda, Senegal, South Africa, Tanzania, Togo, Tunisia, Zambia.
North Africa: already No. 3 in Morocco’s market research market
« We are accelerating the digital integration of our activities and we have innovated during this health crisis to continue to question people, probe their feelings, explore their emotions and interact with them without human contact. Many digitalized practices born during the crisis will become the norm in tomorrow's Maghreb. » said Aïnad Bachir, Maghreb General Manager.
Sub-Saharan Africa: Africa is changing, we are changing market research!
Our presence in Abidjan supports African dynamism and is driving the Group's roots in Africa. OpinionWay Abidjan provides digital live research for companies and organizations in Sub-Saharan African markets. The hub works in synergy with OpinionWay France and Maghreb, mobilizing local skills and complementary centers of expertise based in Casablanca and Paris.
« The Ivory Coast hub mobilizes local skills and works in synergy with the complementary areas of expertise in Casablanca and Paris » said Florence de Bigault, Managing Director.
Recently published international research
- The New Frontiers of Higher Education - July 2020: research led in France, the UK, the USA, India and South Africa.
- Africans and the Covid-19 epidemic - June 2020: first market research in 8 African countries (South Africa, Algeria, Côte d'Ivoire, Egypt, Ethiopia, Morocco, Democratic Republic of Congo, Nigeria) on the perception of the covid-19 pandemic.
- The Observatory of Digital Usage - January 2019: research undertaken in France, Spain, the United Kingdom, Sweden and Romania on new banking usage.