
Our objective is to improve our understanding of methodology in order to optimize the reliability of new techniques of data collection. We are currently working on three identified themes (sample representativeness, modes of contact and interrogation methods) to constantly improve data collection techniques.
Subjects under study include:
• The comparative analysis of the methodological effects of online / offline systems
• The effects of online methodology on a B2B sample
• A reliability study of online sample sources
• The effects of lead-ins and incentives
• A comparative study of online and offline group methodologies for a pack test
• …
Several of our team members regularly participate in student training: DESS Progiss, Celsa, HEC, etc.