The Richinese Observatory
A unique qualitative observatory on Very Rich people in China - who are usually very difficult to reach, offering a deep understanding of:
• who these people are, how they live, what they seek, and how they perceive and define Luxury
• the different groups of Rich Chinese, the similarities and differences between them (typologies)

A research built on a 2 wave principle per year, with a mix of mini-groups, ethnographics and video collection

A project based on a solid partnership between OpinionWay and Chinedge.

Cities investigated: Shanghai and Beijing as the lead cities, however also Guangzhou, Chengdu, and possibly other emerging cities on a long term basis.

The Barometer for Men and Luxury
Launched by OpinionWay and the magazine Monsieur, “Men and Luxury” is the first barometer ever to watch and measure what men buy and the luxury brands they prefer.The “Men and Luxury” barometer uses a two-part methodology:
• A quantitative study of a representative sample of 1,975 men ages 18 to 50, interviewed online using a 25 minute questionnaire. Three segments of male luxury consumers (high, medium, low) are identified to watch and analyze preferences and behavior.
• An ethno-visual study of 8 clients interviewed and filmed upon leaving luxury shops (Avenue Montaigne in Paris).

The Social entrepreneurship Observatory
“From Anglo-Saxon origin "Social entrepreneurship” is a concept which is beginning to take root in France. These new forms of companies are attempting to resolve a social or environmental problem. In order to support them OpinionWay has launched with Ashoka and Avise the first barometer of social entrepreneurship.

To understand these new actors, and instigate a deepened reflection on the contribution of social entrepreneurs to the society, OpinionWay has set up a study in two stages      

• 1st stage: a research led with the general public to understand the levels of knowledge and recognition of the social entrepreneurships.
• 2nd stage: a research led with the social entrepreneurs to understand from the inside, the attitudes, behaviour and needs of these specific actors.

The first stage of this barometer was presented in public on the first fair on social entrepreneurship which was held in Paris at the Cirque d’Hiver on October the 9th 2008. It is available to download on our website and on those of our partners.”

The Health Risk Observatory
Over the last several years Leo Corporate and OpinionWay have been consulting with companies and organizations on crisis prevention and management. The experience we’ve acquired has allowed us to develop a methodology that is both effective and renowned. What’s more, we’ve collected data, analyzed phenomena and tested reactions that we can now share with the widest possible audience. That’s the goal for the Food Risks Observatory, which aims at:
• Understanding changes in public opinion concerning health risks
• Developing a better understanding of what mechanisms trigger fear.
• Measuring the impact of crises on company values and on the image of various industry players.