A unique qualitative observatory on Very Rich people in China - who are usually very difficult to reach, offering a deep understanding of:
• who these people are, how they live, what they seek, and how they perceive and define Luxury
• the different groups of Rich Chinese, the similarities and differences between them (typologies)
A research built on a 2 wave principle per year, with a mix of mini-groups, ethnographics and video collection
A project based on a solid partnership between OpinionWay and Chinedge.
Cities investigated: Shanghai and Beijing as the lead cities, however also Guangzhou, Chengdu, and possibly other emerging cities on a long term basis.
The Barometer for Men and LuxuryLaunched by OpinionWay and the magazine Monsieur, “Men and Luxury” is the first barometer ever to watch and measure what men buy and the luxury brands they prefer.The “Men and Luxury” barometer uses a two-part methodology:
• A quantitative study of a representative sample of 1,975 men ages 18 to 50, interviewed online using a 25 minute questionnaire. Three segments of male luxury consumers (high, medium, low) are identified to watch and analyze preferences and behavior.
• An ethno-visual study of 8 clients interviewed and filmed upon leaving luxury shops (Avenue Montaigne in Paris).
The Nightlife Observatory
Launched by OpinionWay, Le Parti Du Client and CityVox, the “Nightlife Observatory” systematically analyses nightlife consumers and how they buy, along with brand image, awareness and potential on this market segment.
Each wave gathers and analyzes exit data concerning a specific segment: alcoholic beverages, telephones, games, etc.
This study is carried out every three months with a representative sample of 1,500 to 2,000 individuals between the ages of 15 and 45 who go out at least once a week.
The Health Risk Observatory
Over the last several years Leo Corporate and OpinionWay have been consulting with companies and organizations on crisis prevention and management. The experience we’ve acquired has allowed us to develop a methodology that is both effective and renowned. What’s more, we’ve collected data, analyzed phenomena and tested reactions that we can now share with the widest possible audience. That’s the goal for the Food Risks Observatory, which aims at:
• Understanding changes in public opinion concerning health risks
• Developing a better understanding of what mechanisms trigger fear.
• Measuring the impact of crises on company values and on the image of various industry players.