Since its beginning, and especially since 2005, OpinionWay has emphasized international business to accompany clients as they develop globally. International studies currently represent more than 30% of OpinionWay's total business. 
We conduct regional, national and global research projects depending on clients' needs and objectives. We regularly operate across the five continents, with an emphasis on North America, Europe, and Asia (China and Japan).

Our teams:
• Quantitative: bilingual teams, supported by a broad scope of partners for fieldwork and data collection worldwide.
• Qualitative: a fully dedicated, six-member, international team (we are fluent in French, English, German, Spanish, Italian, Portuguese and Swedish).

OpinionWay's international approach combines local expertise (through our dedicated network of partners) with global coordination and analysis by our Paris-based multilingual team. For qualitative projects, members of the Paris team travel to different countries to assist local partners in assuring seamless research methods, before returning to headquarters to complete analysis.
Reports and presentations may be written in French or English depending on the client's needs.
But our international team doesn’t stop there. We also import our philosophy and methods to the different markets we enter through large-scale studies, concept tests, methodology mix, online groups, vox pop, expert sessions…

As a result, we offer a unique combination of innovative market research and global capabilities, giving our clients a competitive advantage as they grow internationally.

Recent international projects performed by OpinionWay include:
• Brand audits
• Advertising pre and post-tests
• Exploratory projects
• NPD projects