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Opinionway

Expertise - domaine

Satisfaction & Loyalty
Our extensive experience in Satisfaction & Loyalty studies enables us to expertly apply these techniques to any targeted markets, using all available survey methods.
Our strengths include: expertise in sample elaboration, tool and questionnaire design, added value in statistical processing, original graphic enhancement and operational marketing analysis and recommendations.

Our mission starts even before the actual satisfaction study has begun. We are there right from the design phase of the satisfaction measurement tool that determines fundamental client requirements to stimulate client satisfaction and resultant client loyalty.  We recommend starting with an initial appraisal of client satisfaction (qualitative analysis of expectations to reveal strengths and weaknesses of satisfaction by the clients themselves).

Our main references are: Accentiv, AP-HP, Cetelem, Crédit Agricole, Gaz de France, Idtgv, La Poste, Nissan, Voyages-sncf.com

 

 

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