Opinion & policies
Loss of interest in government institutions, arrival of the internet, radical transformation of the way people interact and globalization of trade have changed the way we look at the market and require the use of more sophisticated tools.

OpinionWay’s approach draws on the following assets :
• Proximity to the media industry, which means regular contact with journalists in order to better understand its mechanisms and undercurrents.
• Recurrent missions for ministries, political parties, unions and local public authorities.
• A capacity for strategic advice and support resting on solid experience in the field of public opinion research.
• A commitment to publish opinion studies on major social and political issues.

Our offer is firmly based on innovation and the use of the newest techniques in data collections :
• Panel Citoyen (Citizen Panel) 
• Blog Citoyen (Citizen Blog)
• Consultation Citoyenne Multicanal (Multichannel Citizen Polling)

Our main references are: CFE-CGC (French labor union for executives), Challenges, Conseil Régional d'Ile de France, JDD.fr, LCI (a leading French news channel), Libération, LCM, Le Figaro (a leading French newspaper), L'Usine Nouvelle, Métro, Ministère de l'Education Nationale (the Department of Education), Paris Match (a leading French magazine), Profession Politique, Service d'Information du Gouvernement (the Government’s Information Service)