The Internet
OpinionWay regularly assesses the contents, services, features and ergonomics of Internet technologies.

Our expertise in the Internet and MMI (Man-machine interfaces) sectors enables us to better address our clients’ needs:
• Optimizing website ergonomics and usage rates.
• Enhancing fluidity and clarity of the transaction process to increase transformation rates.
• Developing multi-channel access.
• Launching new services.
• Enriching offer/content.
• Profiling, client-loyalty development and targeted market conquest.
• Market positioning of brands/websites.

We understand that the main challenge of a commercial website is to transform visitors into customers.  So we need to understand why a customer interrupts the purchase or subscription process.  Our aim is to optimize customer purchasing and overall site traffic. To this end OpinionWay has specialized in the analysis of sales dialogue.
                                                                                 
Our answers and angles of approach are customized to answer clients’ specific needs.

Our main references are: Cofidis, Google, La Poste, Priceminister, MSN, Nissan, RATP, Sofinco, Voyages-sncf.com