Market Analysis
This includes “snapshot” studies (direct representation of markets or targets) and “analytical” studies (analysis of behavioral patterns, customs or habits) that incorporate important secondary analyses, sometimes coupled with data mining.

OpinionWay’s strength lies in its capacity to adapt to its clients’ specific needs and constraints.  This is made possible both by our expertise in combining methodologies and our team members’ cross-disciplinary expertise.

This field of activity represents approximately 20% of OpinionWay’s overall business.

Our main references are: Lancel, Essilor, Groupe Flo, Keolis, Sony