Market definition
Producing precise knowledge of the way a market evolves, defining and measuring market shares, client volumes and usage rates and their fluctuations…

This type of research capitalizes on prior analyses of the field in question as well as sample control.  This ensures representative results and enables precise definition of market shares, trends and potentials by dissociating them from universe-specific variations.

Our “large-scale studies” department is specialized in understanding how companies function in relation to their respective markets, both in France and other major European countries (UK, Germany, Spain, Italy …).

Our assets :
• In-depth knowledge of industry sectors for European B2B markets (companies, corporations, groups).
• Expertise in sampling techniques and in the calculation of market shares and potentials.
• Implementation of standardized quality control phases during data collection and processing.

Our main references are: Ubisoft, Essilor, SFR, Sony